Apple’s “Plateau™ Principle.” The Doomsday Cycle, Lazy Journalism, and the Real Test for 2027’s $400 target
Apple isn’t doomed, just caught in a cycle of iterative boredom. But iteration isn’t innovation, and even cash machines run dry when people stop using cash. The .fyi Q4 2027 $400 target is alive, but only if Apple ships real change, and stops pretending that “flat-lining” can be renamed a plateau.™
