Independent UK-based analyst and publisher of tommo.fyi — where critical thinking meets geopolitically relevant dry wit. Writing on Apple, AI, and the future of agentic computing. Sharp, irreverent, and right more often than he’d like to admit.
My Take: Apple’s Next Big Risk Isn’t AVP. It’s making John Ternus CEO. Nice Guy, Wrong Job.. But with misses in mixed reality, AI, smart home, autonomy and the iPhone Air, he’s the wrong leader for a company that’s arguably lost an edge. Apple needs fresh vision, not a hardware continuity candidate.
Apple enters 2026 priced on promises. There’s no progress. AI is still “next year,” AVP is already a value write-down, and the stock has barely beaten inflation in twelve months. Strip out the hopium and the 5-year chart tells a quieter, more uncomfortable story near term. Today: $256 @ the open.
Apple’s post-Venezuela wobble isn’t about Caracas, more about gravity. AAPL has overshot on Ives’ hopium, AVP is already priced as a write-off. The only level that matters near-term is $268. Above it: noisy optimism. Below it: stops, slides, and a reminder this is a value story, not a growth myth.
AAPL enters 2026 having delivered a 5% gain from December ’24 to December ’25: roughly flat after inflation. The narrative remains intact, the promises deferred, AI perpetually “next year,” and innovation safely iterative. Benjamin Button, but with a balance sheet. Divided Queens Rejoice!
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LinkedIn’s AI “thought leaders” are multiplying like MLM recruits - all hype, zero insight frantic self-promotion. While they chase dopamine metrics, Apple sits silent, plotting 2026. This is what happens when the loudest voices in AI peddle fiction instead of offering insight.
Dan Ives waves the pom-poms again: robotaxis everywhere, “Apple to $5T,” and “Palantir to $1T.” Behind the hype sits the machinery, the pupeteers, rumours feeding analysts feeding markets while reality lags. This piece dissects the puppetry, not the cheer and does not mention the AVP.
At $272, Apple is being valued on an AI revival and a foldable that exists largely in rumour and analyst imagination. This piece explains why today’s narrative misreads Apple’s past decisions, misunderstands its current structure, and overstates what can realistically arrive next.
The Official “virtual twin” of Mark Gurman citing Tommo_UK as the mind behind Mark’s Apple analysis wasn’t on my 2025 bingo card. No satire here, just a screenshot doing all the work. Sometimes the truth lands funnier than parody.
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You didn’t ask. It just knew. Because it’s been learning — not just from your words, but from you. Not Apple. Not Siri, but SenseOS - the AI Apple could and should have launched a year ago at WWDC2024, but didn’t. How about ‘25?
This article about Dan Ives frothing-at-the-mouth to out-vogue Amit from Evercore’s $325 PT, beating and raising it to $360, is the worst kind of hyperbole: dopamine driven irrational exuberance, which I will let ChatGPT explain, because, frankly, I can’t be bothered to write it myself.
Apple’s senior talent appears to be fleeing while analysts cheerlead from the sidelines. Evercore calls Siri 2.0 “real” as if that’s news, ignoring that Apple is now renting its AI brain from Google. This isn’t a comeback story but a leadership vacuum dressed as optimism, with pom-poms.
TOMMO.FYI
A quarter-century as an AAPL bull, a neglected rainbow logo. A final, unavoidable conclusion about Apple under Cook. It’s the piece I never wanted to write, but finally had to. This isn’t a usual tommo.fyi post. It’s an ASK. Before the article drops, I need a PDF/eBook designer. Can you help?