Analysis and commentary on Apple and AAPL market performance by Tommo_UK
This article about Dan Ives frothing-at-the-mouth to out-vogue Amit from Evercore’s $325 PT, beating and raising it to $360, is the worst kind of hyperbole: dopamine driven irrational exuberance, which I will let ChatGPT explain, because, frankly, I can’t be bothered to write it myself.
Apple’s senior talent appears to be fleeing while analysts cheerlead from the sidelines. Evercore calls Siri 2.0 “real” as if that’s news, ignoring that Apple is now renting its AI brain from Google. This isn’t a comeback story but a leadership vacuum dressed as optimism, with pom-poms.
TOMMO.FYI
A quarter-century as an AAPL bull, a neglected rainbow logo. A final, unavoidable conclusion about Apple under Cook. It’s the piece I never wanted to write, but finally had to. This isn’t a usual tommo.fyi post. It’s an ASK. Before the article drops, I need a PDF/eBook designer. Can you help?
AAPL’s five-day chart is a stumble down a staircase with no handrail. $272 has become the market’s favourite rejection zone where every bounce goes to die. Meanwhile CNBC cheers China’s ‘33% surge,’ quietly omitting that Beijing’s subsidies are doing most of the lifting.
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Markets are at a precipice of the traditional strong end of year, but has that already been spent in the enormous run-up since the April? Four charts, one long-form commentary: I believe in booking gains, pocketing cash, and being able to buy dips. “You don’t have to sell out, just raise some cash.”
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Apple’s ATH of $263 isn’t just a milestone but an epiphany. After a decade of iteration, the company’s next act won’t be defined by chips or devices, but the culture it chooses to rebuild. FAANG was about products; MANGO? Cognition. Can Apple still “Think Different,” and fix its stifling culture?
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Can Apple make money from Formula One and AI where everyone else has failed? The sport burns billions chasing speed; AI burns billions chasing sense. If Apple can fuse the two - engineering precision with machine intuition - it might just turn spectacle into strategy, and risk into dominance.
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While I wouldn’t usually carry a Gurman rumour as a headline (sad day I know, I hang my head in shame, but kudos to him for this nugget), this one, if true, is just too demonstrative of everything wrong at Apple and talent retention - given he was only promoted to the role recently - to ignore.
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LinkedIn’s AI “thought leaders” are multiplying like MLM recruits - all hype, zero insight frantic self-promotion. While they chase dopamine metrics, Apple sits silent, plotting 2026. This is what happens when the loudest voices in AI sell fiction instead of understanding.
TOMMO.FYI
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Trump’s 100% tariff tantrum meets Wall Street’s AI hopium loop. CNBC cheers, capex cash spins in circles, everyone pretends the music won’t stop. But when money just promises to spend itself, bubbles don’t burst, they implode. Hedge, don’t edge. Halloween came early for the markets. Trick, or Treat?