Apple made its best strategic move in years with Tim Cook stepping down. The company has been lost in the wilderness minting cash, but boring consumers—and failing to launch a significant new product in that entire period. I argue that Apple needs fresh vision, not an iterative continuity candidate
Hormuz is not just a Middle East story. It is a test. Can American force still turn military action into durable order at a vital chokepoint, and whether markets, allies and consumers still believe it. If it cannot, the fallout will not stop at oil, tankers or diplomats. And Apple will feel it too.
A Parody on the Apple’s Neo’s components—old antiquated junk, hits the mark in this hysterical take down of the Neo which despite its humour, is spot on in the facts. Shame he didn’t go as far as naming the real price of the Neo outside of the US - $1000 equivalent in the EU/UK and $1400 Brazil.
The MacBook Neo may sell well, but that is not the same as being a good product. Beneath the cheerful colours and low headline price sits a more serious story about deliberate compromise, product segmentation, and Apple’s growing preference for control over user choice.
Apple’s rumoured $3000 foldable isn’t innovation so much as more unecessary iteration. After Vision Pro, Apple appears to be saying yes to another product that confuses technical possibility with user need. When self-restraint disappears, even great companies forget what their core product is for.
