From a 5G-fuelled iPhone 12 boom to the tariff-juiced, AI-starved 16, the last six years reveal Apple’s true playbook: plateaus dressed as super-cycles and super-clever launch optics. Part One dissects subsidies, supply shocks, and pricing sleights that set the stage for as iPhone 17 super-frenzy.
TEASER ALERT: $245 stock highs, queues, hype, orange phones: Apple’s iPhone 17 is already being called a super-cycle after one day! Or is it just… super-choreographed? TOMMO.FYI has crunched six years of iPhone data and what it means for AAPL in 2026. Part one and Part two to follow, next week.
Trump dines with King Charles. Tim Cook joins the table. A thousand years of monarchy meets Apple’s 49-year-old empire, and Wall Street laps up the symbolism. Heritage rubs off, the stock soars, and Apple plays cultural institution as much as company - polish, protocol, and profit all on one plate.
BERNSTEIN INITIATES AT $290, CRAMER BLOWS HOT AIR ABOUT THE iPHONE AIR. This is an “Intraday” test-page: Real-time takes, market reads, no filler. This will be where stories break. Fast-breaking Apple news, market signals, and actionable insights. No hype, just what matters. Comments welcome!
Investing culture, collaboration, and “thinking different” 2008-style before social investing was just hype, hashtags, blogrolls and over-sensitive armchair investors. Imagine what we might have accomplished if GPT had been available but we just had our wits, our brains, and a lot of head-butting.
Apple isn’t doomed, just caught in a cycle of iterative boredom. But iteration isn’t innovation, and even cash machines run dry when people stop using cash. The .fyi Q4 2027 $400 target is alive, but only if Apple ships real change, and stops pretending that “flat-lining” can be renamed a plateau.™
Quick Take: Apple’s 2025 “Awe” event delivers another round of recycled superlatives: thinner phones needing battery packs, a camera “plateau” that’s more chin than chisel, and “must-have” features on permanent repeat. No AI, no innovation, just another year in Cupertino, “Waiting For Godot.”
Trump and Putin meet for “peace” talks on Ukraine, but the subtext is of rare-earth deals and geopolitical theatre. Pop-art satire rolls speaks a thousand and one words: not diplomacy, just resource politics, wrapped in the absurdity of self-interest. That is all. “No Article needed (or batteries).”
After 100s of articles and years of analysis to Apple 3.0, long-form gratis, I’ve been formally disinvited — not for rudeness or inaccuracy, but for “getting a free ride.” My screenshotted CMS-value? $0. So Tommo moves permanently to .fyi now. No paywall, no tribes. Just high-signal writing, for $0.
Apple’s Q3: solid on paper until scrutinised. iPhone strength? US tariff and China subsidy-fueled, and Services grew but without acceleration thanks to financial services. No new growth engine. Just some existing lines doing their job. Except iPads wearables: pigs, with no lipstick. Here’s why.
It’s summer 2025, and the AI panic chorus is back on cue decrying data centres as the new tulip mania and CapEx as collective delusion. Michael Roberts leads the charge, warning of bubbles, GPU overload, and investor madness. But maybe the pipes being laid aren’t the problem but the point?
Apple’s AI journey reads less like a roadmap and more like a séance. For 15 years, the faithful have insisted a grand plan exists—somewhere, someday—while Siri stumbles on, lobotomised. The real mystery? Why Apple, once the master of interface revolutions, keeps mistaking silence for strategy.
