Every tech leap sparks fear—but when platforms respond with curation over trust, the result is control, not safety. As Apple courts AI it must choose: be the Safari for AI, or the AOL. The future won’t belong to those who try to “tame” but those who let it breathe. “Curated Safety” is not an option.
In Part 3, we dive into reader reactions—from DropBox déjà vu to Apple’s ticking clock—and close with a no-bullshit call to arms. This isn’t about demos or GPU counts. It’s about shipping something useful now. Because Perplexity isn’t just another LLM. It’s the one that already works.
Buying Perplexity gives Apple an instant AI OS, a live interface, and reclaims its instinct. It bridges FMF, replaces Google’s crutch, turning Siri from joke to conductor. Skip 18 months of build, own the narrative—and make $400 AAPL feel underpriced by 2027. The shortcut—shipping—is the product.
Apple’s rumoured interest in Perplexity isn’t about replacing Google Search—it’s about something far bigger. This isn’t a search deal. It’s a shipping one. If Apple wants to light up its AI stack in 2025, Perplexity may be the fabric it needs—already built, already live, already scaling. “All ready”
There’s a moment in every great story where dreams become tangible. The sketch on the napkin becomes the prototype, and the prototype becomes the product that changes everything. But we’re living in a tech world that increasingly forgets that middle step. Vision is everywhere. Execution is MIA.
Apple seems to have rediscovered its long-MIA vision—but execution still lags behind. As investors weigh looming tariffs, flat earnings, and trust erosion, the question isn’t whether Apple can imagine the future. It’s whether it can deliver it, and by when. Vision is back. Now it has to earn faith.
This is not just about Apple. It’s about the culture of discourse collapse, and passive censorship by conviction. WWDC25 didn’t just spark debate—it lit a bonfire of tribalism. From a pulpit, dissenters weren’t debated—they were excommunicated. Discourse dies one holy rebuttal at a time.
Apple is now at the mercy of forces once considered beneath its: presidential whim, trade tariffs, and global supply chain geopolitics. The era of “making its own weather” is over. Apple is reacting, not directing.” This "orthodoxy" is now looking more like a ritual rain dance of superstition.
You didn’t ask. It just knew. Because it’s been learning — not just from your words, but from you. Not Apple. Not Siri, but SenseOS - the AI Apple could and should have launched a year ago at WWDC2024, but didn’t. How about ‘25?
Apple had the rails, the trust, and the devices. It could have built the most powerful financial platform on Earth. But instead of revolutionising money, it sent us a credit card—via Goldman Sachs.
On the afternoon of 4th June 2025, Apple has lost its emergency motion to pause the enforcement of a court-ordered App Store reform. The Ninth Circuit has refused to shield Cupertino from a federal ruling that found it in contempt of court. Judgment Day looms.
The ultimate Pre-WWDC Quantum Analyst Note: hyperbolic preamble, elaborate commentary, and a magnificently unearned tone of faux-certainty blanketing pure guesswork. Sell-Side meets Stoppard, and just enough jargon to be credible if read in a hurry by a Bloomberg terminal or quoted by Mark Gurman.
