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Target Acquired: How Apple Keeps Painting the Bullseye on Its Own Back

Target Acquired: How Apple Keeps Painting the Bullseye on Its Own Back

Apple isn’t being picked on by regulators. It’s practically inviting scrutiny. In trying to protect its moat, it may be digging a reputational trench. Here’s how it got here—and what it must change.

lock-1 By Tommo_UK 04 Jun 2025
With WWDC 2025 Almost Upon Us, Maybe Management Should Drop Acid, Not Drop The Ball.

With WWDC 2025 Almost Upon Us, Maybe Management Should Drop Acid, Not Drop The Ball.

There are reports that Apple’s execs are holding off on launching a chatbot due to “hallucinations” and “philosophical differences.” It worked in the 1980s when Jobs dropped acid to find inspiration for Apple, maybe Tim et al should get high and drop out for awhile?

By Tommo_UK 03 Jun 2025
The Horizon Is the Wrong Place to Aim: Apple, AI, and the Illusion of Perfectionism Safety.

The Horizon Is the Wrong Place to Aim: Apple, AI, and the Illusion of Perfectionism Safety.

Do LLMs need to be perfect? Or just human enough to understand us—and flexible enough to grow with us. This is a question nobody is asking, and Apple has not yet addressed. Even legends like David Parnas are screaming for “safety über alles.” Roll on WWDC 2025. Will it be an Event Horizon moment?

By Tommo_UK 01 Jun 2025
thank you for signing up to .fyi

thank you for signing up to .fyi

In 48 hours, this project born from a friendly-forum-spat-turned-flame-war has evolved into a wonderfully received alt-blog. I’ve held out from starting a blog for years. Decades. But if Donald Trump could get elected a second time, I thought, maybe I should have second thoughts while I still can.

lock-1 By Tommo_UK 31 May 2025
PED 3.0  : “AAPL Downgrades Ahead”

PED 3.0 : “AAPL Downgrades Ahead”

Philip-Elmer De Wit’s now-famous AAPL blog (recommended strongly) comments on a variety of analysts who are sat on the fence with their price targets, prevaricating as usual about when to try not to be too wrong.

lock-1 By Tommo_UK 31 May 2025
Comments are open .fyi

Comments are open .fyi

They’re open. I’m listening. And no, I don’t want to be the only one talking, however loud or opinionated I might sound. This site will thrive on dialogue—not echo. You probably have a point of view. Share it, and ask your friends and colleagues too. Signup is free after all.

lock-1 By Tommo_UK 31 May 2025
AAPL closes Friday at $200.85. That "Max Pain" feelin' ... but will it be $160 or $260 for July after WWDC?  It's chart time!

AAPL closes Friday at $200.85. That "Max Pain" feelin' ... but will it be $160 or $260 for July after WWDC? It's chart time!

Max Pain, always so close, but usually a few cents off.

lock-1 By Tommo_UK 30 May 2025
Markets: Punch Drunk. It's “Punchlines & Headlines" at the White House Press Conference this afternoon.

Markets: Punch Drunk. It's “Punchlines & Headlines" at the White House Press Conference this afternoon.

What began as a punch up on the French presidential jet between the Macron's seems to have escalated into a judicial, White House, "Is Musk on drugs," and Apple punch-up. Seems to be the world we live in. Does Melania ever manage to land one though? I think that's what we need to know

lock-1 By Tommo_UK 30 May 2025
Adieu, Farewell, Auf Wiedersehen AVP?

Adieu, Farewell, Auf Wiedersehen AVP?

Apple Investors would do better to look at their trading screens, than drool on the floor watching dinosaur movies on their-now redundant bricks with a battery pack attached by a string like a tampon, as they check their insurance for whiplash injuries cover by using ... "spatial computing."

lock-1 By Tommo_UK 30 May 2025
Mark Gurman leapfrogs iOS19, call for jump to iOS26, and suffers a spatial anomaly

Mark Gurman leapfrogs iOS19, call for jump to iOS26, and suffers a spatial anomaly

2025 is looking like "Last Chance At the Colloseum" from Ancient Rome to get it right. Creaking infrasructure with bolted on bits of old and new Siri and "artifical" and "intelligence" walking off in different direction at the same time.

lock-1 By Tommo_UK 30 May 2025
Neuro-inversion

Neuro-inversion

There’s a moment in the slow boiling of a frog where the water temperature creeps so subtly upward that the frog’s nervous system fails to register a threat. The conditions for death arrive without alarm. And the water? Cognitive overload.

By Tommo_UK 30 May 2025
fyi. on Geopolitics Trump AAPL

News

fyi. on Geopolitics Trump AAPL

I described the bond panic weeks ahead of it happening, while others on the day expressed “shock and awe” all over CNBC and Bloomberg at the “unpredictability of it all,” a “flash of fear.” I flagged it as a genuine signal of systemic unease and global liquidity disruption.

By Tommo_UK 30 May 2025
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tommo.fyi

tommo.fyi

AAPL, AI, tariffs, tantrums and geopolitics. Sharp analysis, irreverent incisive commentary, no pom-poms. Welcome to tommo.fyi

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