There’s a moment in every great story where dreams become tangible. The sketch on the napkin becomes the prototype, and the prototype becomes the product that changes everything. But we’re living in a tech world that increasingly forgets that middle step. Vision is everywhere. Execution is MIA.
Apple seems to have rediscovered its long-MIA vision—but execution still lags behind. As investors weigh looming tariffs, flat earnings, and trust erosion, the question isn’t whether Apple can imagine the future. It’s whether it can deliver it, and by when. Vision is back. Now it has to earn faith.
This is not just about Apple. It’s about the culture of discourse collapse, and passive censorship by conviction. WWDC25 didn’t just spark debate—it lit a bonfire of tribalism. From a pulpit, dissenters weren’t debated—they were excommunicated. Discourse dies one holy rebuttal at a time.
Apple is now at the mercy of forces once considered beneath its: presidential whim, trade tariffs, and global supply chain geopolitics. The era of “making its own weather” is over. Apple is reacting, not directing.” This "orthodoxy" is now looking more like a ritual rain dance of superstition.
You didn’t ask. It just knew. Because it’s been learning — not just from your words, but from you. Not Apple. Not Siri, but SenseOS - the AI Apple could and should have launched a year ago at WWDC2024, but didn’t. How about ‘25?
Apple had the rails, the trust, and the devices. It could have built the most powerful financial platform on Earth. But instead of revolutionising money, it sent us a credit card—via Goldman Sachs.
On the afternoon of 4th June 2025, Apple has lost its emergency motion to pause the enforcement of a court-ordered App Store reform. The Ninth Circuit has refused to shield Cupertino from a federal ruling that found it in contempt of court. Judgment Day looms.
The ultimate Pre-WWDC Quantum Analyst Note: hyperbolic preamble, elaborate commentary, and a magnificently unearned tone of faux-certainty blanketing pure guesswork. Sell-Side meets Stoppard, and just enough jargon to be credible if read in a hurry by a Bloomberg terminal or quoted by Mark Gurman.
Apple isn’t being picked on by regulators. It’s practically inviting scrutiny. In trying to protect its moat, it may be digging a reputational trench. Here’s how it got here—and what it must change.
There are reports that Apple’s execs are holding off on launching a chatbot due to “hallucinations” and “philosophical differences.” It worked in the 1980s when Jobs dropped acid to find inspiration for Apple, maybe Tim et al should get high and drop out for awhile?
Do LLMs need to be perfect? Or just human enough to understand us—and flexible enough to grow with us. This is a question nobody is asking, and Apple has not yet addressed. Even legends like David Parnas are screaming for “safety über alles.” Roll on WWDC 2025. Will it be an Event Horizon moment?
In 48 hours, this project born from a friendly-forum-spat-turned-flame-war has evolved into a wonderfully received alt-blog. I’ve held out from starting a blog for years. Decades. But if Donald Trump could get elected a second time, I thought, maybe I should have second thoughts while I still can.
